Your privacy and security is important to us. This statement sets out More 4 Mums ata protection policy for the information that you provide to us when using this website (the “website”).
Our Privacy Policy describes the ways we collect your personal information and governs how we will deal with it. We aim to ensure that any personal information we obtain and use will always be held, used and transmitted in compliance with UK data protection rules. If you have questions or concerns about our Privacy Policy, please contact us.
The website may contain links to third parties’ websites. More 4 Mums assumes no responsibility for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those websites before either agreeing to their terms or using those websites.
This Privacy Policy applies from 30th May 2011 for all use of the website after this date. Any new policy will automatically be effective when it is published on the website. You should therefore return here regularly to view our most up to date Privacy Policy.
Access to your Personal Information
You can see any personal information processed by us. The best way of seeing this is to log on to your account by using the ‘Sign Up/My Account’ tab at the top of the screen. You can see your basic details, and correct or update them there at any time to suit you. We also want to give you the opportunity to identify any inaccuracies in any other information we hold about you. Where possible, if Figleaves is informed of the inaccuracy of any personal information, we will make appropriate corrections. You can ask to see, update or amend any information we hold on you by contacting us.
Information We Collect About You
The information we collect from you depends on what activities you are carrying out on our website, whether you are logged in or not and whether you are making a purchase. We may collect:
• contact information, such as name, address and telephone number,
• online contact information, such as your email address,
• other personal information such as your size if you are buying something from us,
• navigation and click-stream data, the time of accessing the website, duration of your visit, products you viewed or searched for, items in your basket, at which stage you abandoned your basket,
• information from cookies.
How we collect Your Personal Information
More 4 Mums obtains information from you in three ways:
• either by you typing your personal details in,
• by the automatic collection of information about you as you use the website,
• or from third parties.
A) Keying in your details
If you wish to place an order we will ask you to key in your contact and financial information as you proceed through the stages of making a purchase, in order to process and deliver your order, or if you wish to receive email alerts, we will ask you to provide your email address.
B) Automatic collection
Like most websites, our website uses cookies and web beacons to enhance your shopping experience. A cookie is a piece of data that our website automatically transfers to the hard drive of your PC or mobile device when your browser accesses our website.
You can find out more about this type of technology through your internet browser. For example:
• If you use Internet Explorer click ‘Help’ on the toolbar then search on ‘Cookies’ in the box which appears
• If you use Safari click ‘Safari’ then ‘Preferences’ then ‘Security’. You can then click ‘Help’ to learn more about cookies and the options your browser gives you.
You may refuse to accept cookies by changing the settings on your browser. However if you change the settings to refuse cookies you may be unable to access certain parts of the site. Unless you have adjusted your browser settings so that the browser refuses cookies, our system will issue cookies when you log on to our site.
What We Use Your Information For
The principal purposes for which we collect and store your personal information are to process your orders and deliver products, authorize payment, bill you, respond to your enquiries, get in touch with you about other products and promotional offers, recommend products which we think might be of interest to you, and generally maintain the account you hold with us, together with improving our website.
Marketing and business development purposes
Apart from using your personal information to process any orders you may place, if you provide Figleaves with an email address, it will automatically be entered into our regular email update service. From time to time, we may also contact you by post with information on special offers or events regarding our products or services or those of trusted third parties that we think you may be interested in. If you do not wish to receive updates or marketing information, please contact us.
If you do not object to receiving marketing material at the time the information was collected from you, but subsequently change your mind and no longer wish to receive this information, you can opt out.
Occasionally, Figleaves may contact you by telephone for the purposes of market research, marketing our products (and for telemarketing) where you have consented to us doing so. You are under no obligation to participate in the call.
In addition, we may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems with our server and to administer our website.
Use of your information by third parties
More 4 Mums will no sell your personal information to third parties. However, on occasions we do share customer information with third parties as described below.
By making a purchase on the website, you consent to More 4 Mums sharing your personal information with third parties as is necessary to process your order, for example, to banks, credit card companies and carriers. Those third parties may be in countries outside of the United Kingdom. For example if you are based in the UK and you ask us to deliver a gift in France we may need to transfer your details to a courier in France. You onsent to that transfer of data. You also consent to us exchanging information with other companies in the interests of fraud detection and prevention and credit risk reduction or abuses of our website. In performing these checks, personal information provided by you may be disclosed to a credit reference agency, which may keep a record of that information. This is done only for identity verification purposes; no credit check is performed and it should not affect your credit rating. More 4 mums may also pass your personal information to our couriers or other agents if they need to contact you to process or arrange delivery of your order.
More 4 mums may disclose your personal information if necessary to comply with regulations or law or to assist with law enforcement, to enforce the terms under which you trade with More 4 Mums, or to protect our property and other rights.
You may have accessed our website via a hyperlink from the website of one of our trading partners. If so, you consent to your personal details and purchase information, including behavioral patterns, being shared between Figleaves and that trading partner in accordance with our contractual relationship with that trading partner.
Accounts and passwords
Your account contains your delivery and billing details, email preferences and a record of your orders. You will need your email address and password to see or edit your personal details. Where you have chosen a password you are responsible for keeping this password confidential. Please do not to share your password with anyone. Sending information via the internet is never completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data.
If you are a new customer, you can create an account by going to the My Account page.
If you can't remember your password, go to the My Account page, enter your email address, click on 'Forgotten your password?' and it will be automatically emailed to you. For security reasons, our Customer Service team cannot see your password, so are unable to confirm it for you.
Once you have completed your purchase and to ensure all confidential information is removed, we recommend that you close all browsers.




